Books We Love: No Excuses!

Reviewed by Feliza David

We all know that the entrepreneurial journey can be amazing, surprising, and sometimes a little, ahem, bumpy. (At least, that’s one word for it.)

As business owners, we have big dreams and big plans to match, but sometimes, this can lead to frustration. It’s easy to get discouraged when our projects don’t move fast enough or when reality hasn’t quite caught up with our grand ideas.

If you’re feeling frustrated or stuck, try Brian Tracy’s kicky, no-nonsense advice for getting back into the groove.

Things We Learned

Forget Instant Gratification

Especially nowadays, it’s hard not to expect fast results. Almost everything in our lives is engineered for speed, from the instant news alerts on our smartphones to the immediacy of emails and texts. But when it comes to large-scale projects and big goals, we need to accept that things may take a long time to come to fruition – and that means forgetting about instant gratification. While this can be challenging, delaying our gratification can carry a true sense of accomplishment and meaning that no quick-and-easy prize can match.

 

Skip the Path of Least Resistance

Many of us don’t achieve our most ambitious goals not because we don’t want them enough, but because much of what is required of us seems too difficult to carry out. Instead, we try other approaches that don’t involve so much ambiguity, deep work, or time spent outside our comfort zones. Using his typical frankness, Tracy states that this “laziness” is not a path of least resistance, but a path to failure. The sooner we veer off this easy path, the sooner we can realize our big goals.

 

Taking Responsibility = Real Freedom

After a professional disappointment, many of us have a tendency to (at least partially) focus on how external factors negatively affected our circumstances. However, even when our plans don’t work out the way we first imagined, Tracy urges us not to slide into this pattern of thought. Focusing on things outside of our control will only make us feel more helpless and defeated than before, says Tracy. To find true freedom and empowerment, he advises us to take responsibility for every aspect of our lives. By doing so, we’ll see that we have more power over our circumstances than we first thought and that it’s our actions (not external circumstances) that will ultimately determine the course of our lives.

Favorite Quote

The first rule of success is simple: Vote yourself off the island!

No more excuses. Do it or don’t do it – but don’t make excuses. Stop using your incredible brain to think up elaborate rationalizations and justifications for not taking action.

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