If you’re looking for a no-BS guide to starting your own business, Rework is it.
The authors skip the filler in favor of solid, understandable advice on how to start (and run) a small business on a limited budget and limited staff.
If you’re someone who finds most business books about as stimulating as a trip to the DMV, Rework’s frank, irreverent tone will be a pleasant jolt to your system.
Success Is What You Make Of It
So many of us grew up being told that success was whatever the adults told us it was. Usually, it was all about snagging a cushy job with a corner office and/or wearing uncomfortable shoes for most of the day. (And if that’s what you want to do, great!)
For many entrepreneurs, that’s just not what would make us happy. When you’re coming up with your goals for your business (and heck, your life), make sure they’re what you really want, not what society says you’re supposed to want.
Bigger isn’t always better. Many of us have internalized the idea that our businesses need to be massive undertakings. The more employees and clients you have, the better. Right?
Maybe not. There’s strength in being small and nimble. Think of it like this: low overhead means more flexibility, which can give you a competitive advantage when your business inevitably changes.
“Good Enough” is Good Enough
You want to do your best and be your best, so doesn’t that mean you shouldn’t settle for anything less than your best? Well, here’s the thing. Perfection is something to hope for, but it should never be your ultimate goal. If you do that, you’re setting up yourself and your business to fail.
Tweaking a product or project is like tweezing your eyebrows: go too far, and you’ll end up with something that makes you cringe when you look at it.
Instead of going for perfect, shoot for “good enough.” Perfect can come later. In the meantime, you’ve already hit the ground running.