Ready to get to your next level? Forget the routine and bust out of your comfort zone!

It’s no secret that doing “business as usual” can feel safe and easy. When things are running smoothly with your company, it’s tempting to slip into a routine. Soon, the thought of taking a risk can seem completely counterintuitive.

But when it comes to your business, staying in your comfort zone can hurt you – and negatively impact your bottom line.

Sticking to the status quo can cost you big time. Here are three areas where it pays to wave goodbye to the status quo.

Networking

As a business owner, you always need to be building your pipeline for the future, and there’s no better way to do just that than through networking. If networking is one of the quickest ways to grow your business, why is it so often neglected?

Even if networking might just really not be your thing, maybe you’ve been doing just fine by attending a few familiar networking events each month. You might even be so laser-focused on your current clients that networking has simply fallen off your radar.

In any case, it’s crucial to keep growing your network. After all, it’s hard to make new connections (or gain any new customers) if you don’t put yourself out there and meet new prospects.

Idea Generation

The quickest way to kill innovation is by continually sticking to what you know works. Sure, it’s much easier to stay in your safe bubble of comfort, but for your business to grow you have to take a leap. Don’t be afraid to step outside of your tried-and-true ideas.

Always remember: Feeling a little uncomfortable means you’re on the right track! Sometimes, all you need for inspiration to strike is a new perspective. Ask yourself, “What if…?” and don’t be afraid of the answers you come up with.

Even though it might be challenging at times, remember you’re striving to reach the next level in your journey to success. Not every idea will lead to your next big product or launch – the key here is to ignite your imagination.

Your Routine

The old expression that “time is money” is often literally true in the case of entrepreneurs, so it’s natural to feel apprehensive about changing how you do things. However, if you never switch things up, you’re potentially missing out on ways to bolster your productivity.

Maybe you’ve been personally managing all of your social media accounts. While your method might have been working just fine, there may be a better way. Make it a point to seek out new methods of doing things. Even seemingly small changes can have a profound effect on your productivity and ultimately your bottom line.

It can be hard to find the motivation to change, especially when things seem to be settling into an easy routine.

Change can be scary and often uncomfortable, but don’t forget that you’re an old hand at this. After all, your path to entrepreneurship involved taking some pretty big risks.

In times like these, remind yourself that living your life within the status quo may be comfortable, but it’s not the way to elevate yourself or your business. In order to grow, you have to leave your comfort zone. As successful small business owners, none of us would be where we are today if we had played it safe!

About Emily D. Tisdale, Founder & CEO

Meet the brains — and heart — behind LEAP for Women. Emily is LEAP’s guiding force, committed to supporting women entrepreneurs at every stage in their journey.

She loves LEAP because:

We’re an authentic resource for women who want the nitty-gritty details of running a business. I want everyone to have the same amazing resources I had.

A resident of Indiana, Emily prides herself on being a transplanted Hoosier and enjoys watching Colts football and spending time with her husband and their two children.

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