3 more reasons why you should always embrace honesty over sugary perfection…

Entrepreneurship highs are so high! And the lows are oh so low.

Women have felt the pressure of perfection for ages now — in motherhood, body image, career, and more. We know it all too well. The pressure is on, and the only way we can turn it off is by embracing honesty over perfection — for ourselves and for those around us.

Here at LEAP for Women, we believe this especially applies to women entrepreneurs. Why?

When we’re not being honest about the trials and tribulations of entrepreneurship, we’re actually hindering the chances that other aspiring and budding women entrepreneurs will find success.

What happens when we sugar-coat reality?

We dampen the entrepreneurial spirit

Business ownership can be intimidating. In a journey full of risk, a lack of authenticity among women business owners about what the journey really looks like ends up being a powerful force that drives other entrepreneurial-minded women away.

When something looks so impeccably easy from the outside – yet we know there must be a million moving parts to make it happen – it can be hard for a newcomer to feel that she’s up to meeting the challenge without knowing more of the nitty-gritty.

Too many women business owners quit the game too early

The path to business ownership is already riddled with self-doubt roadblocks. Seeing others achieve success without understanding the full story behind it can be enough to make a bad day the last day of business ownership for an overwhelmed and discouraged entrepreneur.

Especially for women who are in the early years of business ownership, our choice to show the “perfection” side of entrepreneurship instead of the “honesty” side could influence them to quit the game unnecessarily early.

We limit opportunities for all of us

If we as women business owners perpetuate a culture of inauthentic communication, we end up capping our potential for meaningful mentorship and collaboration. But if we are genuine with each other, then the collective power of our woman-owned business community grows.

How can we connect as a force for good if we aren’t supporting one another with truth at our most basic relational levels of interaction?

Owning a business is an adventure filled with highs, lows, and plenty of room for growth as we navigate the risks and rewards of entrepreneurship.

There’s also a risk we naturally perceive in choosing to be transparent. But it’s important to work past that fear because the potential for reward as we engage with other women entrepreneurs is so powerful.

So let’s be real! None of us have attained success without the support and investment of others who believed in us.

When we’re open about the challenges that entrepreneurship brings, we help other women to embrace the entire adventure of it all, head-on. This, friends, is one of the greatest ways we can pay it forward for the future of female entrepreneurship.

Honesty beats perfection every time.

About Emily D. Tisdale, Founder & CEO

Meet the brains — and heart — behind LEAP for Women. Emily is LEAP’s guiding force, committed to supporting women entrepreneurs at every stage in their journey.

She loves LEAP because:

We’re an authentic resource for women who want the nitty-gritty details of running a business. I want everyone to have the same amazing resources I had.

A resident of Indiana, Emily prides herself on being a transplanted Hoosier and enjoys watching Colts football and spending time with her husband and their two children.

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