Meet Dawn Lang of Perception Access, Inc
Dawn Lang is a business development strategist, marketing guru, and idea rainmaker who helps clients maximize their strengths so they can thrive.
Additionally, over the past 30 years as a health coach and fitness and yoga instructor, Dawn has empowered her students to become the healthiest version of themselves.
Let’s Take 5 with Dawn
What is one piece of advice you’d give to your first-year-in-business self?
Clearly identify your customer and know the problem you are trying to solve. Also, align yourself with advisors who will help you realize your worth.
What is your favorite app or tool?
What is one mistake you’ve made that you’ve learned from?
Giving away information. I would get frequent requests for coffee, which I am all for. However, most were simply people looking to get my advice and thought leadership for free. I had to shut that down quickly by setting expectations during meetings.
If they made a movie of your life, who would you want to play you?
Great question! I would say Kristen Bell. I am often told I look like her. If she ever needs a big sister in a movie, I am happy to fill that role 🙂
What’s one thing you wish more women entrepreneurs knew?
(Sorry, I couldn’t think of just one!) Be confident in who you are at this very moment. Life is a journey, not a destination. Relish it. There are lessons to be learned and absorbed all around you. You are not defined by your past, you are simply prepared by your past. All that you are and all that you are not is more than enough. Owning our stories and loving ourselves through that process is the bravest thing that we will ever do.
As Teresa of Ávila said, “May today there be peace within. May you trust that you are exactly where you are meant to be. May you not forget the infinite possibilities that are born of faith in yourself and others. May you use the gifts that you have received and pass on the love that has been given to you. May you be confident with yourself just the way you are. Let this knowledge settle into your bones and allow your soul the freedom to sing, dance, praise and love. It is there for each and every one of us.”
All About Perception Access, Inc
Perception Access, Inc is a consulting group that helps business leaders find clarity in the chaos of growing a company through better strategies and resources so they can succeed with confidence. Services include business intelligence, sales & marketing strategy, customer engagement mapping, and project management.