5 Interview Questions + 1 Amazing Entrepreneur = Valuable Insights
Meet Julie Kratz of Pivot Point
Julie is a Certified Master Coach and Kelley MBA with experience in operations, marketing, and strategy in the manufacturing, financial services, and agriculture industries. Throughout her twelve years in corporate America, Julie has been recognized for excellence in facilitation, strategic thinking, and leadership. She is also the author of the book, Pivot Point: How to Build a Winning Career Game Plan.
Let’s Take 5 with Julie
What is one piece of advice you’d give to your first-year-in-business self?
Have a plan! While writing down my purpose statement, I found that building goals and making action plans to achieve it was incredibly powerful. It helped me focus on my why and what was critical to success. It’s easy to be tempted to try to do everything as an entrepreneur. Asking myself how this tactic helps me to achieve my goals is game changing.
What is your favorite app or tool?
Facebook. We have had lots of success sharing our story on social media. I facilitate complimentary online workshops, and find that posting Facebook ads to spread the word is effective. You can pinpoint your audience and get many you do not know to support your calling much more efficiently!
What is one mistake you’ve made that you’ve learned from?
I thought that once I opened the doors for business, clients would come easily. I have found that it takes time to share your story in a compelling way that people can connect to. Then, consistently touching base to build a relationship is key. My sales cycle is usually 12-18 months. Knowing that, and managing expectations has been huge for me.
If they made a movie of your life, who would you want to play you?
Charlize Theron. She is a badass. She is a huge supporter of women, and seeing the strong female characters she plays has always been an inspiration.
What’s one thing you wish more women entrepreneurs knew?
There is no such thing as work-life balance. It’s more like a teeter totter. When things are slow, spend time with family and do the things you love. When work gets busy, plan for it proactively and dig in without guilt. There will be very busy weeks and lighter weeks, and that is okay and normal.
All About Pivot Point
Pivot Point purpose is to develop leaders and coach high potential women in career transition to build winning career game plans. Business leaders that invest in their leadership teams and high potential women often see better business results with higher productivity, quality, and lower turnover. As a new mother at her mid-career, Julie started her own business and wrote “Pivot Point: How to Build a Winning Career Game Plan.”
After 12 years of success in corporate America, she saw a need to develop leaders and proactively coach career development. In a series of interviews with everyday high potential leaders, Julie found that very few have a career game plan, and those that have a plan have an 80% higher success rate.