5 Interview Questions + 1 Amazing Entrepreneur = Valuable Insights

Meet Samantha Schwartz of THE PLAID AGENCY


LEAP for Women Take 5 Interview with Stephanie Cavoli

After years of corporate leadership, Samantha recently co-founded THE PLAID AGENCY, a full-service marketing / communications agency. Samantha was a 2013 Women in Hi-Tech Award Nominee, and 2014 IBJ 40 Under 40 Award Nominee. She graduated with Indiana University’s highest honors and was elected into the prestigious Phi Beta Kappa Honor Society.

Let’s Take 5 with Samantha

What is one piece of advice you’d give to your first-year-in-business self?

“You got this girl – just keep running.” The first year works and stretches muscles you never knew you had or needed. And sometimes you are raw and sore. But you persevere, you keep at it and, my word, do you feel stronger as you cross each finish line.

What is your favorite app or tool?

I am an analysis junkie, so Harvest is an amazing tool for time tracking and understanding the level of effort per client, per team member, and per task type. Work smarter not harder, right?

What is one mistake you’ve made that you’ve learned from?

Early on in my career, I definitely made the mistake of being too passive; waiting for (and often expecting) recognition and career inspiration/growth to come from others – supervisors, colleagues etc. I have absolutely learned that you must be your own advocate, take responsibility and accountability for your passion, your career, and your future. Only I am accountable to my decisions and my circumstances; we all have the power to decipher and drive our path.

If they made a movie of your life, who would you want to play you?

If asked, most every person in my life would say “Julia Roberts.” Unfortunately, this is clearly not because I look anything like her – but because I have been an unyielding fan since age 10. I am thinking a bit Erin Brockovich meets the Pretty Woman wardrobe (part II of the movie of course) and then just a dash of Oceans Eleven’s Tess. Sold!

What’s one thing you wish more women entrepreneurs knew?

First, to all future women entrepreneurs, kick fear to the rear and GO FOR IT already! You will never regret taking that chance on yourself – truly one of the most challenging yet deeply rewarding decisions to make. Also, it takes a village! Identify your gap areas and seek support. Then rinse and repeat.


THE PLAID AGENCY is a new generation of marketing / advertising agency. Deeply rooted in customer experience and confident implementation, they are fundamentally fierce. Bold yet unapologetically classic. A proven entity who can strategically lead, augment, manage and continuously amplify your brand’s drivers. This is their unyielding reason for being.

Be sure to stay in touch with Samantha and THE PLAID AGENCY!

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